top of page

Fees

It can sometimes be difficult to understand the fees you would pay should you engage a financial adviser. The fee structure may appear overly convoluted (they often are!). 

 

Below, we outline the fees our clients pay.

Retirement Planning Process

We believe the fees our clients pay are:

  • Clear.

  • Competitive.

  • Not complicated.

  • Not conflicted.

​

More details below.

​

​

Initial fees (one-off)

 

The initial fees cover the following five stages of our retirement planning process:

 

  • Stage One: Expenditure analysis.​

  • Stage Two: Creation of a financial plan.​

  • Stage Three: Creation of an investment “engine” (portfolio).

  • Stage Four: Advice (Suitability Report).

  • Stage Five: Implementation of recommendations as required.

 

Initial fees are based on several parameters and range from £3,500 to £5,500. The fees are only due once the above five stages are complete and you are happy that you have a robust retirement plan in place. 

​​

​

Ongoing fees (annual)

 

There are typically three components to the ongoing fees:

  • Financial adviser fees: As above, these are based on several parameters and typically range from £3,000 to £7,200.

  • Platform fee: These range from around 0.05% to 0.3%.

  • Investment management fees: These are typically around 0.25% to 0.3%

​

​

We don't:

  • Charge exit fees

  • Charge fees for topping up investments (for example, annual ISA contributions)

​

​​

Example client

​

As an example, a client with an investment portfolio we onboarded in 2024, with a £1.45m portfolio, paid initial retirement planning fees of £5,000 and total ongoing fees (financial adviser, platform, and investment management fees) of £12,345 (0.85%) per annum.​​

Williams fees.png

Comparisons​​

​

Below, we compare the fees for our example client above with alternatives:

​

Wealth Manager

​

We estimate that typical wealth management fees for a portfolio of £1.45m split equally between ISAs and pensions would be:

​

Initial fees (one-off): 2.5%/£36,250 (5% on ISAs worth £725,000, assuming no discounting)

Ongoing fees (annual): 1.72%/£25,000.

​​

FCA research

​

These wealth manager fees are broadly in line with research from the FCA, which estimated initial fees to be 2.4% and ongoing fees of 1.9%.

​​

Fee comparison.png

We have demonstrated above that our fees are highly competitive compared to many other alternatives, often saving them a five-figure sum each year. However, fees are just one side of the question. What you are getting for the fees you are paying is an arguably even more important consideration. 

​​​

​

The fees vs value tradeoff

​

In an ideal world, individuals planning for retirement would be able to:​

  • Undertake a life planning exercise to understand the cost of their ideal lifestyle, both now and in the future.

  • Create and maintain a financial plan designed to deliver their life planning goals, iterating where required.

  • Create a suitable investment portfolio with sufficient diversification that balances the risk (volatility) required to deliver the financial plan against the risk (volatility) they were happy to accept.

  • Construct a withdrawal strategy that provides the desired income in retirement, whilst giving sufficient confidence that the investment portfolio will not be exhausted. Withdrawals would be adjusted as necessary depending on market conditions.

  • Ensure lifetime taxation is optimised.

  • Generate returns in line with broad market indices and not succumb to investor pressures. (e.g., buying high, selling low, etc.).

  • Pay no fees.

​​

Realistically, this utopia is very unlikely. For example, being objective enough to undertake your own financial planning exercise can be challenging. Indeed, many financial planners hire a financial planner for this very reason (something we also plan to do when we retire). Funds and platforms charge fees. The general public does not widely use cash flow and retirement planning tools, and many investors are subject to biases that impact their returns and, therefore, their retirement plans.

​

​When considering the cost of financial advice, look at it not through the lens of an ideal implementation but with real-world pragmatism. There is no escaping the reality that costs, all else being equal, have an impact.

​

Only you can decide whether the fees the financial adviser will charge are worth paying.

​​

​

Comparisons are tricky

​

If you decide that the fees are worth paying, it's important to understand what you are getting for your money. We believe that investment management is commoditised, and those paying for financial advice should demand more for their fees than just the creation of a portfolio. The focus should be on what you are trying to achieve and building a plan of how best to achieve these objectives before discussing investments and portfolios. We estimate that we spend 90% of our time with clients on tasks unrelated to investing!

Untitled design (26).png

Download the first chapter of our book:

Sign up for our free mailing list and receive the first chapter of Noel's book, Planning For Retirement: Your guide to Financial Freedom.

Pyrford Financial Planning are a Chartered Firm
AFPF logo RGB (1).jpg

No 5 The Heights Weybridge KT13 0NY

01932 645150

  • Facebook
  • Twitter
  • LinkedIn

© 2025 Pyrford Financial Planning

​

​

Pyrford Financial Planning Ltd is authorised and regulated by the Financial Conduct Authority. Reference number 985418.

 

Pyrford Financial Planning Ltd is registered in England and Wales, company registration number: 14319486; registered address: No 5 The Heights, Wellington Way, Weybridge, England, KT13 0NY.

 

​

bottom of page